![]() Our periodicals rate has risen faster than your stamp-rate has, but recently the Postal Service has found even more ways to locate magazine dollars. The real cash cow, ready to be milked dry, was the collection of biggest domestic mailers-publications. Early on, postal bosses knew that raising the price of a first-class stamp a penny or so every year would only take them so far. We’ve all heard how the Postal Service is bleeding cash, and they are bound and determined to make it up however they can. And to understand why they meant a lot, you have to understand what the Post Office thinks of magazines. Those words, from our great printer Prismagraphic in Phoenix, meant a lot to us at Arizona Attorney Magazine. “We have confirmed with the US Post Office that you are hereby officially considered a “droop free publication”. The best news I received the other day came to me in an e-mail, when I was cc’ed on a note from our magazine printer to Michael Peel, our Production Manager. Law Office & Trial Support Services (Advertising) Guide Member-to-Member Referral (Advertising) Guide ![]() Post your comments on the blawg, or write to me at Courts To boost your creative juices, here is our current (2010) Editorial Calendar. I previously posted our magazine mission – thanks to those who already responded. But there is still time to pitch your own idea for a story or a topic we should cover. And I’ll share a few of the other magazine websites we reviewed as we seek best practices in magazine web pages.Īnd who knows: Maybe we’ll decide that nothing would improve the reader experience more than a side of fries.Īugust ends tomorrow, and I am nearing completion of our 2011 Editorial Calendar for Arizona Attorney Magazine. Tomorrow, I’ll tell you how our meeting went. Sure, an hour later, you’ll say, “I can’t believe I consumed that.” But that’s the price we pay for progress. Fewer calories, more bytes, accessible via your mobile device, no drive-through necessary. To help aim for that, though, maybe I’ll pitch a new idea: The Arizona Attorney Webaccino. (I’m going to vote “Yes.”) Coupled with our print offerings, these products would be valuable services that enhance our readers’ work, and maybe bring smiles to their faces.īut out of all that, it’s hard to predict if we’ll land a category-killer like McDonalds has. ![]() Not only that: Around the globe, they’ve launched an old-school mobile strategy, which includes vans with trailers that swoop down on unsuspecting consumers to offer samples of “The Gateway Drink TM.” People who had no idea that they deserved a high-calorie liquid meal between meals are being introduced to a bevy of beverages.Īs the proprietor of a product and service myself, let me be the first to say: I’m jealous.Īt this morning’s meeting about the magazine, a few of us will try to decide whether to include blogs, videos, podcasts, surveys and news streams to the magazine’s web offerings.
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